The Sundry Markets Pitch Challenge (Retail Ready 1.0) is a growth-focused competition designed by Sundry Markets Limited to identify, reward, and scale high-potential local producers of grocery and consumable goods in Nigeria.
Opportunity Overview
The challenge provides a platform for MSMEs to present their business models to industry experts, aiming to bridge the gap between local production and retail-market readiness.
Key Benefits:
- Grant Funding: Finalists compete for grants to scale operations, with the judging criteria specifically focusing on how ₦5 million would transform the business.
- Retail Linkages: Opportunities for winners to establish institutional and private-sector linkages, potentially opening doors to Sundry Markets’ retail distribution network.
- Expert Feedback: Participating entrepreneurs receive practical advice and feedback from a panel of industry experts to refine their business plans.
- Visibility: Significant exposure and recognition within the MSME ecosystem and the broader retail industry.
Eligibility Criteria
The challenge is strictly targeted at original producers rather than intermediaries.
1. Business Type (Strict Requirement)
- Eligible: Only businesses involved in the direct in-house production of goods are eligible.
- Non-eligible: Middlemen, resellers, distributors, service providers, consultants, and trading businesses without production facilities are excluded.
2. Product Categories
The business must produce items within the following grocery and consumable sectors:
- Packaged Food Products
- Fresh Produce
- Beverages
- Personal Care Products
- Household Consumables
3. Application Requirements
- Entry Form: Submit comprehensive business details via the official portal.
- Video Pitch: A 2-3 minute video pitch explaining the business model and growth plan is mandatory for the initial screening.
- Growth Plan: Applicants must demonstrate a clear plan for the “specific use of funds” and the expected impact on their business sustainability.
4. Competition Timeline (2026)
- Application Deadline: 29th March, 2026.
- Shortlisting Notification: 4th April, 2026.
- Live Pitch Event: The top 6 finalists will pitch to a live audience and judges on 8th April, 2026.